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Fragrance: Dreame Technology Ordered to Modify Hair Drying Claims
The National Advertising Division has recommended that Dreame Technology modify or discontinue its advertising claim that its hair styling tools can dry hair in two minutes.

The National Advertising Division has recommended that Dreame Technology modify or discontinue its advertising claim that its hair styling tools can dry hair in two minutes.


Douglas, Europe's largest beauty retailer, reported a 2.0% revenue decline in Q3 2025/2026, driven by weak demand in Germany, France, and the Netherlands. While online sales grew in Eastern and Southern Europe, the group faces pricing pressure and is prioritizing digital transformation, including selective store openings and modernization efforts.