
Tresalis Acquires Vyrao in Neuroscience Fragrance Deal
Tresalis, a new health and beauty platform, has acquired majority ownership of wellbeing fragrance house Vyrao.

Tresalis, a new health and beauty platform, has acquired majority ownership of wellbeing fragrance house Vyrao.

Abolis Biotechnologies has launched the Microbial Intelligence Explorer (MINE) platform, designed to help R&D teams translate complex microbial and

Rhode launches across 19 European countries at over 500 Sephora stores on September 30, 2026, featuring exclusive products and immersive retail

Sephora will launch dedicated beauty spaces in 100 Marks & Spencer stores and online in spring 2027, creating a new prestige beauty destination blending

Cosmogen & Asquan Group has doubled its sales team and grown its product catalogue tenfold since merging six months ago.

Molton Brown has launched its first UK Scent Pavilion at Bluewater in Kent, introducing a new retail concept structured around three immersive environments
Alberto Morillas · Spain



Olivier Pescheux · Guerlain
Amouage · Karine Vinchon Spehner

Boots debuts its TikTok Shop on 28 September with a live shopping event focused on No7 products, marking a pilot expansion into social commerce.

Puma has entered an exclusive worldwide fragrance licensing agreement with Interparfums, with the first scent scheduled for launch in 2027.

The 7 Virtues has released Amber Orchid, a new warm floral fragrance composed of golden apple, magnolia, and vanilla orchid.

Renude's fourth insights report analyzes the shift to agentic AI in beauty shopping, highlights Medik8's Sephora launch using its technology, and provides

Latin America's high spending on fragrance is creating export opportunities for Gulf perfume houses. Their intense, long-lasting oriental scents are finding a receptive market through e-commerce partnerships, with growth showed at trade events like Beautyworld Middle East.

Shalini Parfum has launched GOLD, its ninth fragrance composed by perfumer Maurice Roucel. The scent centers on marigold, weaving it with saffron, frankincense, myrrh, honey, and Baltic amber to create an olfactory interpretation of the precious metal.

Despite a crowded market of new brands, established heritage fragrance houses continue to capture the majority of premium sales.

Parfex introduces two new alcohol-free fragrance technologies, NovaSilk® and NovaSilk® Clear, enabling up to 20% fragrance loads and offering distinct
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