Longevity Table
A perfume · Dominique Ropion
Performance
Performance on Nose and Note: EDT vs EDP vs parfum, Sillage and projection, Longevity by skin type, Layering, Seasonal wear and Batch variation and reformulation.
Profiles
Performance
Cosmogen Asquan Expands Beauty Packaging Portfolio
Cosmogen & Asquan Group has doubled its sales team and grown its product catalogue tenfold since merging six months ago.
Performance
Puma Signs Global Fragrance License with Interparfums
Puma has entered an exclusive worldwide fragrance licensing agreement with Interparfums, with the first scent scheduled for launch in 2027.
Performance
Shalini Parfum GOLD, a Ninth Collaboration with Maurice
Shalini Parfum has launched GOLD, its ninth fragrance composed by perfumer Maurice Roucel. The scent centers on marigold, weaving it with saffron, frankincense, myrrh, honey, and Baltic amber to create an olfactory interpretation of the precious metal.
Performance
Parfex Launches NovaSilk for Alcohol-Free Fragrance Creation
Parfex introduces two new alcohol-free fragrance technologies, NovaSilk® and NovaSilk® Clear, enabling up to 20% fragrance loads and offering distinct
Performance
Inolex Launches SustOleo Embrace for Fragrance Longevity
Inolex has launched SustOleo Embrace, a coconut-derived sensory enhancer that extends fragrance release on skin for up to 20 hours while improving skin
Performance
Allure's 2026 Best of Beauty Scent Winners Announced
Allure has revealed its 19 Best of Beauty Scent winners for 2026, spanning categories from floral to gourmand. The list includes fragrances from D.S.
Performance
Space NK CEO on Fragrance Focus in Flagship Retail Concept
Space NK CEO Emma Simpson-Scott details the retailer's experiential retail strategy, highlighting interactive fragrance stations and engraving services at
Performance
Diptyque Launches Les Rituels de Soin Bodycare Collection
Diptyque has launched Les Rituels de Soin, a fragrance-infused bodycare collection organized into morning and evening rituals.
Performance
Meiyume Unveils Alcohol-Free Fragrance Concept for 2026
Meiyume has previewed a collection of alcohol-free perfumes as part of its Autumn/Winter 2026 concepts, focusing on long-wear olfactive experiences and
Performance
US Fragrance Sales Show Strong Growth in First Half
Fragrance sales in the US grew 6% in selective channels and 15% in mass market during the first half of the year, according to Circana data.
Performance
Beautyworld Middle East Marks 30 Years as Gulf Fragrance Hub
The Beautyworld Middle East trade fair will hold its 30th edition in Dubai from October 6-8, 2026, as the Gulf region strengthens its position as a global
Performance
Core Biogenesis, Faravelli Launch Skin Longevity Butter
Core Biogenesis and Faravelli have introduced Skin Longevity Butter, a concept body care product featuring biomimetic growth factors.
Performance
Charlotte Tilbury Partners with Practical Magic 2 Film
Charlotte Tilbury Beauty is the exclusive makeup, skincare, and fragrance partner for the Warner Bros. sequel 'Practical Magic 2'.
Performance
Floral Street Scentsticks tap scentmaxxing
The British fragrance brand Floral Street has introduced solid fragrance balms called Scentsticks. The refillable products, launching in four best-selling scents, are designed for layering and on-the-go use with a 15% fragrance oil concentration. They incorporate skincare ingredients, reflect the 'scentmaxxing' and 'skinification' trends, and are priced as affordable luxury.
Performance
Aptar Beauty Adapts to Fragrance Market
Aptar Beauty's innovation chief, Xavier Joseph, says the global beauty market is growing at 4% annually. He outlines how packaging innovation is responding to trends like alcohol-free perfumes, premium refills, and market polarization between niche creations and accessible body mists.
Performance
Skin Longevity Butter concept unveiled by
Core Biogenesis and Faravelli have revealed a biotech body care concept called Skin Longevity Butter. It combines the company's exclusive Peauforia and Peauvita biomimetic growth factors with plant lipids to target skin barrier function and renewal.
Performance
Cépages Parfums Draw Winner Announced
Richard Potter won the Cépages Parfums set from ÇaFleureBon. He must claim the prize by emailing details before the September 3, 2026 deadline.
Performance
Allies of Skin founder Nicolas Travis exits
Nicolas Travis, founder and CEO of Allies of Skin, will leave the luxury skincare brand in February 2027. The company has appointed Alicia Valencia as interim President.
Performance
OGX Launches OGXperience Sensory Platform
Kenvue-owned hair care brand OGX has launched the OGXperience platform, shifting marketing focus from visual before-and-after results to the sensory
Performance
Anood Scents Debuts at Shoppe Object 2026
The Shoppe Object New York Summer 2026 trade show, held August 2-4, featured niche fragrance brands including Anood Scents, which presented a debut trio
Performance
L'Oréal Brandstorm 2026
Karine Lebret discusses the 400,000 proposals received for L'Oréal Brandstorm 2026, with a focus on perfume as the central theme
Performance
Weleda Revamps Skin Food with New Variants and Recycled Aluminium
Weleda’s Skin Food, launched in 1926 and now a 20% revenue driver, is expanding its range and returning to recycled aluminium tubes. New products include an eye cream, upcoming hand wash and lotion, and future research into skin-condition formulas and UV protection.
Performance
Estée Lauder Raises Outlook After Solid Q4 Performance Driven by Fragrances
Estée Lauder Companies (ELC) reports better-than-expected Q4 results, driven by strong fragrance sales, and raises its profit forecast for 2027.
Performance
Haut.AI and Grupo Boticário Expand AI-Powered Skin Analysis to Thousands of Stores
The partnership between Haut.AI and Grupo Boticário has reached a significant milestone with the nationwide deployment of AI-powered skin analysis technology across approximately 4,000 stores in Brazil.
Performance
Squalane: A Plant-Derived Emollient for Skin Benefits
Squalane is a plant-derived ingredient that mimics the skin's natural squalene, providing moisturizing and protective benefits.
Performance
Estée Lauder Companies Sees Strong Finish to 2026 Financial Year
Estée Lauder Companies reports a 5% increase in net sales, reaching $15 billion, driven by growth in fragrance and skin care
Performance
Lindsay Lohan's Potential Beauty Brand Raises Questions Amid Celebrity Beauty Brand Failures
Actress Lindsay Lohan is reportedly preparing to launch a beauty brand called Linlo Beauty, according to trademark and financial documents.
Performance
Urban Living Drives Innovation in Beauty Formulations
The beauty industry is adapting to the demands of urban living by developing products that protect skin and hair from environmental stressors while offering convenience and sensory appeal. Formulators are focusing on lightweight textures, multi-functional benefits, and advanced ingredient combinations to meet the needs of city dwellers.
Performance
Colgate Partners with BTS' j-hope for Vitamin C-Infused Toothpaste
Colgate has partnered with K-pop star j-hope to launch its new vitamin C-powered whitening toothpaste in the Asia-Pacific market.