Neom Wins Award for Pro-Vitamin D3 Dry Body Oil

Neom Wellbeing has won the Best New Product: Bath & Body (Prestige & Luxe) award at TheIndustry.beauty Innovators Awards 2026. The British luxury brand received the accolade for its Pro-Vitamin D3 Dry Body Oil, according to a winners' interview published by TheIndustry.beauty.

Founder Nicola Elliott explained the brand's core philosophy. She built Neom on the belief that small daily steps can change how you feel. Every fragrance the company blends is 100% natural and designed to boost wellbeing. The brand focuses on four pillars: Sleep, Stress, Energy, and Mood.

The Award-Winning Formula

The Pro-Vitamin D3 Dry Body Oil sold out online at launch. Elliott stated the product delivers on two levels simultaneously. It is a high-performance dry oil and contains a 100% natural mood-boosting fragrance.

The formula is built around specific ingredients for skin and wellbeing benefits. Here is a breakdown of its key components:

Elliott said texture and absorption were rigorously tested. The priority was a silky, non-greasy feel that absorbs quickly.

Fragrance with a Purpose

For Neom, fragrance must do more than smell pleasant. The wild mint and mandarin blend in the dry oil was chosen specifically to boost mood, tying it to the brand's Mood pillar. An independent blind consumer study of 74 people found 89% said the fragrance left their mood feeling instantly boosted after initial use over two weeks.

Elliott calls this approach "Body with Benefits." It means products must have both a skin benefit and a wellbeing benefit delivered through natural fragrance. "It doesn't ask you to choose between efficacy and wellbeing," she said.

Innovation Driven by Wellbeing

Neom's product development starts with its four wellbeing pillars, not marketing trends. The team tracks how people's needs for sleep, stress management, energy, and mood are shifting. They then identify where aromatherapy science can provide a genuine response.

Elliott cited the dry oil format as an example. Consumers want fast, low-effort products. Neom innovated within that trend but added its signature wellbeing benefit through proven scent blends. The founder emphasized that growth comes from linking real consumer needs with credible, proven responses.

The award represents validation from industry peers. Elliott said it recognizes the difficulty of making a naturally fragranced, wellbeing-led product perform at a prestige level. For the team, it confirms the success of their venture into 'Body with Benefits,' where skin, scent, and science converge.