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Kenneth Benaim Campbell Appointed CEO of Oriflame
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Kenneth Benaim Campbell Appointed CEO of Oriflame

Oriflame, the Swedish cosmetics company, has named Kenneth Benaim Campbell as its new CEO, succeeding Anna Malmhake. Benaim Campbell brings over 30 years of leadership experience, including 27 years at L'Oréal, and most recently served as President for Europe and North America at Lipton Teas & Infusions. Malmhake, who led the company for three years, oversaw its recapitalization and strategic transformation.

Premium Beauty News16 August 2026