PM Studio Wins Award for Dior Fragrance Case, Expands
PM Studio Group has won a 2026 luxury creativity award for a high-end presentation case created for Dior. The company's founder says the project fuels its growing business in complex seeding kits for influencer campaigns.
PM Studio Group has won the CB News Grand Prix de la Créativité Luxe 2026 award in the packaging and product design category. The prize, awarded by a jury of luxury professionals, recognizes the company's work on La Malle des Rêves, a high-end presentation case developed for Dior.
For Patricia Stranik, founder and CEO of PM Studio Group, the award highlights the company's strategic shift. It signals an evolution from its core luxury luggage business into a broader provider of premium packaging and presentation solutions.
The Rise of Influencer Kits
Seeding kits for influencer campaigns are now a major growth driver for PM Studio. According to Patricia Stranik, this segment represents a substantial and rapidly expanding global market, with particular strength in Europe.
Historically, these projects were managed by creative agencies that outsourced production. Stranik notes that agencies sometimes lacked expertise in industrial specifications, which could lead to non-compliant products. PM Studio entered the market early by controlling the entire process, from creative design and production to logistics and delivery to influencers in multiple countries.
These kits are often highly complex. A single project can combine numerous components and multiple materials. Items include boxes, labels, gifts, products, shopping bags, and various accessories.
Leveraging expertise across product categories, PM Studio now supports international tenders for major clients like L'Oréal. Beyond packaging, the company also develops bespoke promotional items, which have included tennis balls and padel rackets.
A Shift in Packaging Focus
The company's current revenue is split across three main areas. Founder Patricia Stranik provided the following breakdown:
| Business Segment | Share of Revenue |
|---|---|
| Luggage | 55% |
| Packaging | 30% |
| Accessories | 15% |
Within the packaging division, demand for primary packaging has risen sharply. Stranik highlights a particular increase in requests for short production runs. The group is increasingly commissioned to develop decorative elements for components that come into direct contact with the product. This work includes detailed sleeves and other high-value embellishments.
Innovation and Expansion
PM Studio's innovation capabilities have also been applied to the premium ribbon segment. The company was challenged by LVMH to develop more sophisticated designs. Through in-house creative developments, which incorporated elements like lace and hand-sewn pearls, PM Studio secured several contracts. Production for these items was later transferred to Asia.
To support its ongoing expansion, the company is preparing for a new growth phase. Its headquarters will relocate to new offices at 40 Avenue d'Iéna in Paris. The move is scheduled for early October.
