
Perfumers
Roja London Acquired by Extravaganza Beauty
The British haute perfumery house Roja London has been bought by Middle Eastern conglomerate Extravaganza Beauty.
Every Fragrance story tagged Perfumery schools and training.

The British haute perfumery house Roja London has been bought by Middle Eastern conglomerate Extravaganza Beauty.

ScentFest SF 2026, the inaugural edition of the event, exceeded expectations with over 4000 visitors and the participation of more than 100 niche perfume brands. The event proved the existence of a real interest in a dedicated platform for independent and creative perfumery in the United States.