Target Beauty Studio launches September 10

Target Corporation will launch its Target Beauty Studio in over 600 stores and online on September 10. The new specialty beauty experience features a curated assortment of more than 1,600 products from 90 prestige, emerging, and global brands.

According to a company statement, it aims to be a one-stop destination for every routine. The launch marks what Target calls "a new chapter" for its beauty business.

More than two-thirds of the featured brands are new to Target. The company stated this distinctive assortment is central to its growth plans. The initiative follows an overall upgrade to Target's beauty offering first announced in March.

"When guests shop for beauty, they want to pick up their standbys while also exploring what is new and trending, and Target Beauty Studio is designed with that mix in mind," said Amanda Nusz, Senior VP of Merchandising, Essentials and Beauty at Target. She described it as an inspiring destination to discover what is new and next in beauty.

The stronger focus comes as Target reported its overall sales for Q1 2026 were driven by a robust beauty performance. Sales increased to $3.39 billion, up from $3.1 billion in 2025.

Store Experience and Features

The studio will include product testing opportunities for select items. A center table will serve as a dynamic destination for interactive storytelling and sampling.

Premium fragrance brand Lake & Skye will be featured first. The space will evolve several times per year to showcase new brands, collaborations, and editorial-inspired moments.

Rotating features will span 'Editors' Picks', 'Most Loved', and 'Standouts of the Season'. A miniatures assortment offers what the company calls an affordable way to uncover a next favourite product.

Target Beauty Advisors will offer personalised recommendations. Exclusive Target Circle club offers will help guests explore brands.

Brand Assortment and Curation

The source details a wide range of brands across categories. The following table organizes the key brands mentioned.

Target claims the fragrances go beyond traditional perfumes. The skincare selection covers trending ingredients and targeted treatments. Hair care spans premium treatments, scalp care, and heat protection.

To mark the launch, Target is hosting a store-wide celebration on September 26 from 12pm to 4pm local time. The first 100 guests in stores will receive an exclusive Target Circle bonus. Selected stores will offer additional giveaways.

The company said the Beauty Studio experience will continue to evolve over time. It promises to bring fresh discoveries and the latest beauty innovations.