Elemis Cleansing Balm Sells One Every 10

Elemis co-founder and CEO Noella Gabriel states the brand's Pro-Collagen Cleansing Balm sells one unit globally every 10 seconds. The product recently won the Product Icon: Skincare award at TheIndustry.beauty Innovators Awards 2026.

Gabriel, in an interview with the award organizers, outlined the core philosophy driving Elemis. The company operates on a principle of being powered by nature, enhanced by science, and backed by results. This approach combines responsibly sourced natural ingredients with scientific research to create products supporting skin wellness. Elemis, which originated in the spa environment, achieved B Corp certification in 2023.

Secret to Longevity

The cleansing balm's continued market relevance stems from its consistent performance. It effectively removes makeup and impurities while leaving skin nourished. Its signature blend includes nine essential oils, such as lavender, chamomile, and eucalyptus. This blend, combined with a unique balm-to-oil-to-milk texture, transforms cleansing into a luxurious daily ritual. Gabriel believes the fusion of visible results with an enjoyable sensorial experience creates a product consumers repeatedly purchase.

Balancing Efficacy and Experience

Drawing from its spa heritage, Elemis designs skincare to be as enjoyable as it is effective. The Pro-Collagen Cleansing Balm is clinically proven to strengthen the skin's barrier and deliver instant hydration. Its luxurious texture and signature aromatics are intended to create a moment of wellbeing. The brand's stance is that consumers should not have to choose between results and experience.

Innovation at Elemis focuses on enhancing beloved products rather than changing them arbitrarily. The company protects the core formula of the cleansing balm while introducing complementary innovations. These respond to evolving consumer needs without compromising performance. A recent example is the launch of the Pro-Collagen Body Cleansing Balm, extending the product's sensoriality to bodycare. You can explore more about product formulations and brand histories in our fixtures section.

Future Innovation and Strategy

Winning the Product Icon award reflects consumer trust built over many years, according to Gabriel. She says it reinforces the brand's belief in combining efficacy with a sensorial experience to create timeless products. Innovation remains central to Elemis's growth strategy. The company listens to consumers, follows advances in skin science, and invests in new formulations.

Gabriel identifies informed consumers demanding transparency, proven efficacy, and responsible innovation as a key market trend. She states Elemis is well-positioned to meet these needs through its balance of nature and science, clinically proven performance, and responsible business practices. The brand plans to continue building on existing products while bringing meaningful innovation to the category. An upcoming innovation in eyecare is promised to redefine the future of that segment.

The award was presented by Renude, a company that provides AI-driven skin consultation technology. A Renude spokesperson explained that modern consumers want engaging, personalised experiences from brands. Renude's technology, developed by specialists in dermatology and formulation, aims to recreate professional consultations online. The company claims implementing its system can increase 90-day repeat purchase rates by as much as 74%. For insights into how consumer data shapes product development, our stats page offers further analysis. Renude believes agentic commerce, powered by advanced conversational AI, will drive the next growth wave in beauty. Brands that fail to adopt such technologies within two years may fall behind.