Brazilian Fragrance House O Boticário Launches Perfumery Club in Grasse

## A Hub for Perfumery Enthusiasts In a move to promote knowledge-sharing and discussions among perfume enthusiasts, O Boticário, a Brazilian fragrance house, has launched its Perfumery Club in Grasse, a renowned hub for modern perfumery. The initiative, inspired by wine and gastronomy clubs, brings together experts, influencers, and passionate individuals to explore the art, culture, and future of perfumery. ## Expert Insights and Innovation According to Gustavo Dieamant, Executive Director of Research and Development at Grupo Boticário, the choice of Grasse was driven by its unique ability to embody the richness and depth of perfumery. Dieamant believes that the opportunity to interact with some of the world's leading experts will enrich O Boticário's knowledge, allow for the exploration of trends, and facilitate discussions on the evolutions that will influence perfume creation in the years to come. The Perfumery Club's first edition, which featured experts from IFF, focused on the evolution of floral perfumes, the use of natural ingredients, new interpretations of classic raw materials, and the trends that are expected to shape the industry in the years to come. By bringing together science, innovation, creativity, and artistic expression, the club aims to bridge the gap between consumers and the creative process, providing a unique platform for perfume enthusiasts to engage with the art of perfumery.