O Boticário Launches Perfumery Club in Grasse, France

## O Boticário's Perfumery Club in Grasse, France Brazilian beauty brand O Boticário has chosen the French city of Grasse, the cradle of modern perfumery, to host the inaugural edition of its Perfumery Club. This initiative aims to foster gatherings, discussions, and knowledge-sharing centered on fragrances. The Perfumery Club is inspired by wine and gastronomy clubs and seeks to bring consumers closer to the creative process by connecting science, innovation, creative sensibility, and artistic expression. ## Expert Insights on Perfumery The inaugural edition of the Perfumery Club featured experts from IFF, who examined the evolution of floral fragrances, the growing role of natural ingredients, contemporary reinterpretations of classic raw materials, and the trends expected to shape the fragrance industry in the years ahead. According to Gustavo Dieamant, Executive Director of Research and Development at Grupo Boticário, Grasse was chosen as the location for the Perfumery Club due to its unique connection to the world of perfumery. Dieamant stated, "We chose Grasse because few places embody the richness and depth of perfumery as profoundly as [the French city] does. Being alongside some of the world's leading experts gives us the opportunity to deepen our expertise, explore emerging trends, and exchange ideas on the developments that will shape the future of fragrance creation." ## The Future of Perfumery The Perfumery Club is a platform for experts, influencers, and fragrance enthusiasts to explore the art, culture, and future of perfumery. By bringing together industry experts and enthusiasts, O Boticário aims to create a space for knowledge-sharing and innovation in the world of fragrances. The Perfumery Club's inaugural edition in Grasse, France, marks the beginning of a new chapter in the world of perfumery, and it will be interesting to see how this initiative evolves in the years to come.