Rhode Expands into Sephora Europe September 2026

Rhode is now available in over 500 Sephora Europe stores across 19 countries. The brand launches at Sephora in Europe on September 30, 2026. This move builds on Rhode's existing Sephora presence in Canada, the United Kingdom, and the United States. Sephora will carry Rhode's core skincare and hybrid makeup assortment.

The 19 countries included in the expansion are:

Immersive retail experiences debut across Europe

Select European stores will be reimagined exclusively for Rhode. Custom store builds, bespoke facades, and large-scale 3D architectural installations of core products will feature. Sephora’s iconic Champs-Élysées location in Paris will be taken over by an oversized branded experience. These activations are designed to bring the Rhode brand world to life.

Exclusive products and limited-edition returns drive excitement

Europe and the UK will receive exclusive items to celebrate the expansion. The limited-edition Peptide Lip Tint in Lemontini is returning in very limited quantities. A new Baby Bubble Bag in Pretzel will also be available as an exclusive. Early access to the Pretzel Peptide Lip Tint is offered in the UK and Europe ahead of its global rollout. The new Pocket Bronze and Highlight Milk collections are included in the Sephora Europe assortment.

Café Rhode pop-up activates in Paris

A temporary Café Rhode will open on Rue Bonaparte in Paris. It will operate from 30 September to 4 October. Guests at Café Rhode receive custom Rhode postcards and a Rhode metro card. This metro card can be brought to a participating Sephora store in Paris for a skin care sample with any Rhode purchase, while supplies last.

Leadership highlights strategic vision and partnership

Hailey Bieber, founder and Chief Creative Officer of Rhode, emphasized her goal to bring the brand to more people. She said, "My goal since starting Rhode has been to continue to bring the brand to more faces, places and spaces." Lauren Ratner, a brand executive, noted the incredible growth of the Rhode community across Europe in recent years.

Nick Vlahos, another executive, called the expansion a key moment in the journey to becoming a truly global, omnichannel business. Catherine Spindler, President of Europe and Middle East for Sephora, stated the brand's social-first model resonates with Sephora's commitment to innovative brands. Leadership from both companies framed the launch as a step to deepen community engagement through physical experiences.

Rhode launches at Sephora in Europe on September 30, 2026.