H&M Beauty Taps Sharvari as First India Ambassador

H&M Beauty has named actress Sharvari as its first-ever brand ambassador for India. The partnership launches with a festive 2026 makeup and fragrance collection available from October 1.

The new assortment features eight products, including the Elixir Gold Perfume and an EDP Fragrance Kit. The lineup also includes several makeup items curated by Sharvari.

The collection is designed to make beauty an effortless part of personal style. It will be available through H&M stores across India and online platforms, including H&M, Nykaa, and Myntra.

Sharvari Appointed as H&M Beauty's First India Ambassador

Sharvari Shailesh Wagh, an actor in Hindi cinema, becomes the inaugural Indian face for H&M Beauty. In this role, she will lead the brand's beauty communication and represent it across marketing initiatives in the market.

She brings her personal perspective and style to the partnership. Sharvari has built a growing profile across drama and large-scale franchise cinema, with films like Munjya and Vedaa among 2026's biggest hits. She made her big-screen debut in Bunty Aur Babli 2, for which she won the Best Female Debut award, and will next be seen in Sooraj Barjatya’s Yeh Prem Mol Liya, releasing in November.

Sharvari said she connects with H&M Beauty's belief that beauty does not have to feel complicated. She stated she is really looking forward to sharing this journey with H&M Beauty and seeing everyone discover their own favourites from the collection.

Festive 2026 Collection Targets New Consumers

The partnership centers on a festive assortment for the 2026 season. H&M Beauty aims to establish itself as a fashion-led beauty destination in India, targeting a new generation of consumers.

The brand offers products in makeup, fragrances, haircare, and body care categories. It positions its range as an extension of personal style for everyday and trend-focused consumers.

Tove Virding, Head of Marketing for H&M Beauty, said Sharvari represents the energy and attitude of the next generation of beauty in India. Virding added that with her fresh take on beauty and personal style, Sharvari is the perfect partner as the brand continues to grow beauty and inspire customers.

Helena Kuylenstierna, Director of H&M India, noted the appointment comes as the beauty category achieves its first year in the market. The brand is looking to build on that momentum. The collection is available now from H&M stores and online platforms.