Tresalis Acquires Vyrao in Neuroscience Fragrance Deal
Tresalis, a new health and beauty platform, has acquired majority ownership of wellbeing fragrance house Vyrao.
Tresalis has acquired the neuroscience-led fragrance brand Vyrao. The newly established health and beauty platform now holds majority ownership, while existing investors Elevate Beauty and Manzanita Capital retain minority equity interests. Founder Yasmin Sewell remains with the company following the acquisition.
Yasmin Sewell remains at the helm of Vyrao
Yasmin Sewell continues as founder, Chief Brand Officer, and a shareholder. She leads the brand's creative and strategic direction post-acquisition. Sewell stated that creating Vyrao was always about wellbeing, with fragrance as the first medium. To be the first brand on a new platform in complete synergy with Vyrao's vision is exciting, she added. It also feels very kismet.
Strategic fit between Tresalis and Vyrao’s science-led ethos
Tresalis is an owner-operated platform created to acquire and grow science- and efficacy-led consumer health, wellness and beauty brands. Its founding team is anchored by Munich-based family office ATHOS and includes serial entrepreneur Dr. Fernando Tamez. Dr. Tamez said the acquisition marks Tresalis's first investment. The platform focuses on identifying exceptional brands with strong authenticity, differentiated intellectual property, and significant international potential. He expressed excitement about Vyrao, calling it a rare brand at the intersection of luxury fragrance, emotional wellbeing, and credible science with enormous global potential.
Existing investors express confidence in the partnership
Early-stage venture capital platform Elevate Beauty and beauty-focused private equity firm Manzanita Capital are existing Vyrao investors. Cori Aleadri, founding partner of Elevate Beauty, said Vyrao has always stood apart as a pioneer. This partnership is exactly the right next step for the brand to further expand and achieve its full potential, Aleadri stated. She expressed confidence in the platform ATHOS and Dr. Tamez are building. Combined with Sewell's creative leadership and Vyrao's distinctive identity, it is a powerful foundation for growth. Elevate Beauty is genuinely excited to remain part of the journey.
Vyrao’s foundation in neuroscience and wellbeing fragrance
Yasmin Sewell founded the London-based wellbeing fragrance house Vyrao in 2021. The brand blends master perfumery with neuroscience research to create fragrances designed to elevate mood and energy. Its offering includes perfumes and home fragrance. Rumours of the sale first began in summer 2026. Yasmin Sewell continues to lead Vyrao’s creative and strategic direction as Chief Brand Officer and shareholder.
