Cosmogen Asquan Expands Beauty Packaging Portfolio
Cosmogen & Asquan Group has doubled its sales team and grown its product catalogue tenfold since merging six months ago.
Cosmogen & Asquan Group has doubled its sales team and expanded its product catalogue tenfold since its formation six months ago. Led by CEO Priscille Allais, the combined entity is leveraging its April acquisition to strengthen sales operations and enhance custom packaging development for beauty brands. The group is presenting its expanded portfolio at Luxe Pack Monaco, viewing the global beauty market as resilient.
Portfolio Expansion
The combined catalogue now includes ten times more products, ranging from premium-design tubes to eco-focused formats. The portfolio shows a focus on premiumisation, playful design, and holistic beauty rituals. Asquan's patented technologies have extended Cosmogen's reach into new categories like powders and low-viscosity products. The partnership has significantly broadened Cosmogen's presence across the beauty packaging sector, allowing it to serve customers in more categories.
First collaborative innovations are already underway. The company is moving beyond its traditional reputation for applicator tubes. It is building a broader position in premium beauty packaging.
Key new and extended products include:
| Product | Description |
|---|---|
| Slanted Ball Tube | A 16mm diameter slanted tube with a stainless-steel rollerball for enhanced cooling in eye-care. |
| Tense Tube Round | Now being extended into larger formats. |
| Needle Dropper Glass | Now available in a 50 ml version alongside the existing 30 ml. |
| Drop to Drop | A precision dispensing solution using needle-style applicator expertise. |
| Jelly Range | Includes Re’Use Jelly, Jelly Tube, and Jelly Kabuki with encapsulated soft silicone applicators. |
| Powder Drop Jar | An Asquan-developed system for hygienic loose powder application, recently launched by bare minerals. |
| Bondi | A one-handed dispensing system for low-viscosity products like cleansing waters and body oils. |
| Decorative Elements | Heart-shaped PET lip applicators, soft-touch silicone charms, and miniature signature applicators as accessories. |
Sustainability and Innovation
The group emphasizes that its new designs marry sustainability with new innovation. It intends to leverage new capabilities to enhance its custom-development business. Cosmogen & Asquan Group wants to rebalance the conversation around sustainability and innovation.
"We want to show that innovation and sustainability can go hand in hand," said Priscille Allais. The expanded group is exploring new partnerships and opportunities for international growth, preparing for a potential complementary acquisition in 2027. The wider product portfolio allows the group to offer more customised solutions to beauty brands, especially as the EU’s Packaging and Packaging Waste Regulation is implemented.
According to Allais, "Cosmogen is no longer just an applicator tube company. We are becoming a global premium beauty packaging player." The company continues to expand eco-designed versions of existing platforms. It closes its Luxe Pack shows with the launch of the eco-designed Eco Tense and Eco Needle Tube platforms.
