Scent and memory
Everything filed under performance in our fragrance coverage, the 9 reports filed on it so far.
Molton Brown Opens Immersive Scent Pavilion at Bluewater
Molton Brown has launched its first UK Scent Pavilion at Bluewater in Kent, introducing a new retail concept structured around three immersive...
Puma Signs Global Fragrance License with Interparfums
Puma has entered an exclusive worldwide fragrance licensing agreement with Interparfums, with the first scent scheduled for launch in 2027.
Gulf Fragrance Brands Capitalize on Latin America's Scent
Latin America's high spending on fragrance is creating export opportunities for Gulf perfume houses. Their intense, long-lasting oriental scents are...
Shalini Parfum GOLD, a Ninth Collaboration with Maurice
Shalini Parfum has launched GOLD, its ninth fragrance composed by perfumer Maurice Roucel. The scent centers on marigold, weaving it with saffron...
Allure's 2026 Best of Beauty Scent Winners Announced
Allure has revealed its 19 Best of Beauty Scent winners for 2026, spanning categories from floral to gourmand. The list includes fragrances from D.S.
Ylem Parfums Launches NGC 6302, a Cosmic Scent by Andreas
Ylem Parfums has released NGC 6302, a fragrance inspired by the Butterfly Nebula and composed by perfumer Andreas Wilhelm.
Darren Alan Launches Hay-Inspired Fougère Foin Coupé
Artisan perfumer Darren Alan has released Foin Coupé, a neo-vintage fougère centered on hay absolute. The fragrance is a contemplative September...
Neil Morris Fragrances Unveils Dancing With Light
Neil Morris Fragrances will launch Dancing With Light, the final scent in its Radiance series, in September 2026.
Rabanne Becomes First Exclusive Fragrance Partner for The Warehouse Project
French fashion and fragrance house Rabanne has secured an exclusive partnership with the UK club series The Warehouse Project, aligning its 1 Million...