Touchland launches at Space NK in UK
US brand Touchland will launch its scented hand sanitisers and body mists at Space NK from September 29, 2026, marking its first UK retail presence.
Touchland will launch at Space NK on September 29, 2026. The viral US beauty brand's UK debut follows rapid growth in its home market and an acquisition last year.
The launch will place Touchland products in Space NK stores nationwide and online. According to the retailer's Category Director, Sophie Wayman, there is significant consumer demand for the brand in the UK. "We have ensured as many of our stores as possible will carry the brand and are anticipating high demand as the brand lands in the UK for the first time," Wayman said.
The Fragrance Assortment
The initial assortment comprises 18 products. A core part of the launch is the Power Mist Hydrating Hand Sanitiser, which will be available in eight distinct fragrances.
Two other scented hand sanitiser products will also be available: the Rosewater-scented Glow Mist Revitalising Hand Sanitiser and the Gentle Mist Ultra-Soothing Hand Sanitiser in Lily of the Valley. The range extends beyond hand care to include the Power Essence Hydrating Body and Hair Fragrance Mist.
Brand Background and Expansion
Founders Andrea Lisbona and Ruggero Grammatico started Touchland in 2018. They repositioned hand sanitiser as a premium beauty item through colourful packaging, a fine-mist format, and scented formulations. This strategy propelled the brand into over 2,500 retail locations in the United States, including major chains like Sephora and ULTA.
The company reported generating more than $100 million in revenue during 2024. This figure represents a growth of more than six times its 2022 revenue. In May 2025, Touchland was acquired by consumer goods company Church & Dwight for $700 million.
The UK Market Strategy
The partnership with Space NK provides Touchland with an exclusive, prestige retail environment for its UK market entry. Founder and CEO Andrea Lisbona acknowledged that UK consumers have previously accessed products via US travel or cross-border orders. "For too long, getting your hands on Touchland meant booking a flight," Lisbona stated. She expressed excitement about launching with a retailer that shares the brand's philosophy on everyday product aesthetics.
For Space NK, this deal continues a strategy of using exclusive partnerships to introduce established US brands to British shoppers. The retailer previously managed the first international launch for US brand Prequel in 2026. The launch will also include accessory items like Silicone Hand Mist Cases in Bubblegum Pink, Icy White, and Jet Black.
