Charlotte Tilbury Partners with Practical Magic 2 Film

Charlotte Tilbury Beauty has been named the Official Make-up, Skin Care and Fragrance Partner for the upcoming Warner Bros. Pictures film Practical Magic 2. The sequel, starring Sandra Bullock and Nicole Kidman, is scheduled for release in cinemas on 11 September.

The partnership, announced in a company statement, reflects a shared belief in beauty's power to transform both appearance and feeling. Charlotte Tilbury said the collaboration will celebrate magic, confidence and empowerment. Brand products will appear in the film, including Sandra Bullock's character Sally Owens holding the Pillow Talk Blush Balm Lip Tint in Cherry Talk.

This marks Charlotte Tilbury's first-ever film collaboration. It extends to the launch of six curated magical beauty kits available on the brand's website and app.

The Collaboration Beauty Kits

The kits bundle existing Charlotte Tilbury products with thematic names linked to the film. Each set offers savings between 10% and 15% compared to purchasing the items individually.

Founder's Philosophy on Beauty Magic

Founder and makeup artist Charlotte Tilbury expressed her excitement for the partnership. She described the film as celebrating the idea that magic is all around us. Tilbury linked her long-standing beauty philosophy to the film's themes.

She said her philosophy has always been rooted in the power of positive thinking, visualising your dreams and manifesting the life you want. She stated that for over 30 years she has worked to bottle beauty secrets into award-winning makeup, skincare, and fragrance.

Tilbury emphasized that the greatest transformation is internal. She said that when you look your most beautiful on the outside, you feel unstoppable on the inside, calling it that Tilbury feeling.

Fragrance and Ritual

The Magic Energy fragrance is included in the flagship Practical Magic Book of Beauty Spells kit. Tilbury connected fragrance use to the intentional rituals depicted in the film.

She stated that like the enchanting story of Practical Magic 2, every beauty routine begins with intention. She suggested that a finishing veil of a mood-boosting fragrance can transform your energy and help you step into your power.

The brand's statement positions beauty itself as a form of practical magic, capable of unlocking confidence.