Haut.AI and Grupo Boticário Expand AI-Powered Skin Analysis to Thousands of Stores

The partnership between Haut.AI and Grupo Boticário has reached a significant milestone with the nationwide deployment of AI-powered skin analysis technology across approximately 4,000 stores in Brazil.

Haut.AI, a SaaS company specializing in AI-powered skin intelligence, has partnered with Grupo Boticário, Brazil's beauty market leader, to bring its AI-powered skin analysis technology to the masses. The technology, which powers O Boticário's Meu Botik in-store skin analysis experience, is now live across approximately 4,000 stores nationwide.

The decision to scale followed pilot results showing that the AI-powered skin analysis experience increased average skincare order value by roughly 80%. The relationship between Haut.AI and Grupo Boticário began in 2023, when GB Ventures, Grupo Boticário's corporate venture capital arm, participated in Haut.AI's seed financing round alongside LongeVC.

The partnership then moved from investment into product implementation and testing, with Meu Botik piloted in 24 stores in São Paulo and Rio de Janeiro before Grupo Boticário approved the national expansion.

| **Technology Features** | **Description** | | --- | --- | | Number of facial biomarkers evaluated | More than 150 | | Time taken to evaluate facial biomarkers | Approximately 80 seconds | | Parameters evaluated | Hydration, skin tone uniformity, and expression lines |

Meu Botik gives O Boticário beauty advisors AI-powered skin analysis and personalized recommendations drawn from the company's Botik skincare line. Critically for retail operations, it runs on the mobile devices advisors already use to complete a purchase, rather than a dedicated station or additional hardware.

This removes the queueing and footfall problems that have limited earlier generations of in-store beauty tech, and allows the analysis to sit inside the sales conversation rather than alongside it. In approximately 80 seconds, the technology evaluates more than 150 facial biomarkers and returns results across parameters including hydration, skin tone uniformity, and expression lines.

Advisors use the resulting assessment to guide more individualized consultations. The underlying models are trained on more than 3 million validated clinical images. Consumer images are anonymized through Haut.AI's patented Skin Atlas technology, which analyzes visible skin characteristics rather than personal identity.

The Grupo Boticário deployment is notable for the sequence it represents: investment, then implementation and testing in 24 stores, then a national expansion approved on commercial results. "We invested in Haut.AI not simply as a supplier, but as a partner with whom we could co-create solutions for real consumer needs," said Analu Partel, Director of M&A and GB Ventures at Grupo Boticário.

"Our relationship has developed into a three-year strategic partnership that reflects our progress from investment and experimentation to implementation at national scale." For Haut.AI, the deployment is one of the largest physical retail footprints its technology has reached, and a test of whether skin analysis built for digital channels holds up in the sales conversation itself.

Grupo Boticário operates nearly 4,000 stores and reaches consumers through approximately 200,000 third-party points of sale across more than 40 countries. The partnership has progressed from an initial investment to a nationwide retail deployment, with another important milestone coming in September as they expand to other Grupo Boticário brands with new initiatives.

The success of this partnership serves as a test case for in-store AI at scale. Most AI skin analysis to date has been deployed in digital environments, where distribution costs are low and rollout is largely a software decision. Physical retail is a harder proposition, requiring advisor training, device management, and a measurable commercial return per store.

The nationwide deployment of Meu Botik is a significant milestone in the partnership between Haut.AI and Grupo Boticário. It demonstrates what can happen when strategic investment, beauty expertise, and AI technology are developed together around a clear consumer need.