Neutrogena Responds to Criticism Over Ambassador's Makeup Wipes Video
Neutrogena has responded to criticism surrounding a viral video featuring singer and Brand Ambassador Tate McRae using its make-up removing face wipes.
A recent video of singer and Neutrogena Brand Ambassador Tate McRae using the company's make-up removing face wipes has gone viral, prompting criticism from social media users.
The video, which appears to show McRae barely touching her skin with the Neutrogena products, has led to a backlash against the company. Some users have questioned whether Neutrogena is bad for skin, while others have accused the company of approving the video despite McRae's lack of product usage.
## Neutrogena's Response
Neutrogena has responded to the criticism with a tongue-in-cheek video on its official Instagram account. The video is from the point of view of the make-up wipes, which thank viewers for the sudden attention and 9 million notifications from those who liked, commented, shared, and reposted McRae's original video.
The animated wipes also reflect on their own role in causing a scene, saying "I am really, like really good, at cleansing your face, but am I even better at causing a scene?" The video has been praised by social media users for its humor.
## Social Media Reaction
Social media users have praised Neutrogena's humorous response to the criticism. Some users have expressed their admiration for the make-up wipes' diva-like personality, while others have said that the video makes them want to buy the wipes.
| User Reaction | | --- | | @amyvirginia | That first 'wow' and I am locked in on this diva. More from her plz. | @preasleythepup | Why does this lowkey make me wanna buy the wipes | @drwallacenozile | This is Legendary! Top tier.
## Tate McRae's Partnership with Neutrogena
McRae became a Global Brand Ambassador for Neutrogena in 2025. The singer could be gearing up to launch her own beauty brand, according to a recent trademark filing.
The controversy surrounding the video highlights the importance of authenticity in marketing and the potential consequences of failing to meet consumer expectations. While Neutrogena's response has been well-received by some, others may continue to question the company's commitment to its products and values.
